About Our Founder · Michelle Seay Baker, APR

Data-Driven Growth Architect and Fractional CMO

Michelle helps leadership teams turn customer insight into decisive growth plans, then leads the marketing effort that brings those plans to life.

Let's Talk

Why Michelle

A Rare Blend of Research, AI Innovation, and Marketing Leadership

Most marketing consultants bring one lens. Michelle brings three: a researcher's rigor, a marketer's instincts, and an operator's accountability.

Over 20+ years building demand, she has built marketing departments from scratch, served as head of marketing at a high-growth company, and honed market research discipline inside one of the most data-driven financial institutions in the country.

That combination is the foundation of the Clearocity operating model: find the signal in customer data first, build the plan around it, then lead the execution, so strategy never gets shelved and marketing spend always answers to ROI.

Michelle holds the APR (Accredited in Public Relations), the profession's mark of strategic communications mastery, and pairs it with AI-native research methods that deliver insight in days instead of months.

When to Call

Sales are slow or stagnant.
Customers are churning too much.
You lack marketing spend ROI.
Managing marketing feels chaotic.
You want to grow faster, predictably.

Selected Wins

Measurable Outcomes Across Industries

33%YoY GROWTH

Built the first marketing department and sales-aligned GTM process for a global SaaS company, helping drive 33% year-over-year revenue growth.

35%YoY REVENUE

Increased a restaurant franchise owner's annual revenue 35% YoY, supporting the successful sale of the business.

57%MoM
LEADS

Launched an industry-first SaaS web/mobile app, increasing leads 57% month over month.

12XLEAD
GROWTH

Grew leads 12X from a review website through PPC bid and budget optimization for a healthtech software company.

24%AD CTR LIFT

Delivered a 24% ad click-through-rate lift with message testing using a hybrid human-AI research process.

1UNIFIED
BRAND

Led a research-based credit union rebrand that aligned board, executives, and culture around a single strategic direction.

Client Proof

In Their Words

The presentation, slides, and survey were cream of the crop. It’s something we should do every year.

CFO, River City Credit Union

Thank you Michelle for the great work you have done for us over the last decade. Our business has grown because we used your expertise... You are who we count on to get our name out there.

Owner, Amarillo Onsite Chair Massage

Michelle not only does a great job of meeting the initial project, she follows up with her clients to create more value and adjust to changing needs. Michelle is a creative and customer-focused resource who always goes above and beyond to get the job done.

CEO, OrgTransitions

Michelle has helped us tremendously! She helped build up our SEO organically as well as managing our social media presence... She is very easy to communicate with and we highly recommend her services.

Owners, Rose Family Chiropractic

What we appreciate about Michelle is her attention to detail on all the projects she has worked on for us. She is easy to talk to and easy to work with.

Operations Supervisor, Select FCU

Michelle runs a very professional business. Since we started using her services, we grew 35% YoY... and have continued to grow since. We know her service works.

Franchise Owner, Bosses Pizza

Data-Driven Growth Architect and Fractional CMO

A Rare Blend of Research, AI Innovation, and Marketing Leadership

When to Call

Measurable Outcomes Across Industries

In Their Words

Ready to Uncover Insights That Fuel Growth?